My All American was financed by wealthy Texas oilman Bud Brigham for $20 million through his newly formed Anthem Productions, which is his first foray into the movie business and it looks as if his investment will be all red ink, except for the $1 million US distributor Clarius Entertainment ponied up for the pic. New distributor Clarius Entertainment botched their first three releases in 2014, the animated fiasco Legends of Oz: Dorothy’s Return, the Michael Douglas geezer targeting comedy And So It Goes and the Nicole Kidman dud Before I Go To Sleep. Clarius was set to release their fourth film, the Jennifer Aniston vehicle, She’s Funny That Way, which they picked up for $4.5 million with a $24.5 million P&A commitment, but Clarius only came through with $900,000 and did not have the funds to release the picture — and is being sued for fraud and damages. My All American was originally scheduled for an October 9 release, which would have put the film in direct competition with Woodlawn, which was opening the following weekend — both are targeting faith based audiences and are about football. Clarius shifted the release for My All American a month later, which Woodlawn was still playing in 808 theaters and inexplicably opened the pic the same day as The 33, which is also courting faith based audiences. The faith based My All American required smaller P&A muscles from Clarius, but the cost of a wide release is still hefty and Clarius (relabeled Aviron Pictures) booked the movie in 1,565 theaters where it bombed with $1,365,000 and a $872 per screen average. Plenty of pics targeting the faith based demo have strong legs at the box office and a large multiplier, but My All American collapsed 73% the following weekend to $369,000 and was pulled out of all but 48 theaters going into its third frame of release. The third weekend took in a mere $59,000 and the numbers were not reported after the weekend at $2,246,000. American football themed movies have very little appeal overseas and are usually completely dependent on the domestic market for success and My All American currently has no distribution outside of North America.
The Good Dinosaur marks Pixar’s sixteenth film and their first flop. Pixar is no stranger to replacing directors and expensive retooling while in production, but The Good Dinosaur’s prolonged six year fight to the big screen cost an estimated $200 million and a worldwide P&A spend of about $150 million. Disney positioned the animated pic as a Thanksgiving opener and had trouble drumming up the same type of hype as most of Pixar’s output, even after sneak peaks of the movie at Disney World, Disney Land and on their cruise lines — as well as a television marketing blitz across the many stations owned by ABC. There were cross promotional tie-ins with Subway, Barnes & Noble, SunMaid and dozens more, college campus tours with Pixar artists and tons of effort and money spent and high awareness of The Good Dinosaur. The film came in slightly below expectations over the five day holiday frame with $55,455,687 ($39,155,217 for the weekend), placing #2 behind The Hunger Games: Mockingjay – Part 2. Disney had high hopes that it would play well throughout the upcoming christmas/new year frames, but it tumbled a steep 60.9% to $15,323,958 over the following weekend. The film’s estimated domestic final cume lowered to $140 million after the second frame drop, but even that was too optimistic and while it is still in 264 theaters — the pic has struggled with a $121.8 million gross. Overseas, the film performed far below Pixar’s recent releases and has pulled in $191.3 million with a Japan release scheduled for March 12. For some reason the movie has so far been unable to land a China release. With its $313.1 million worldwide gross to date, Disney would see back about $172.2 million, covering their massive P&A spend, but little of the budget. Even as a huge write down for the mouse house, The Good Dinosaur’s loss was never reported in their quarter earnings, which the film division saw mountains of cash from some movie called Star Wars: The Force Awakens.