Blu-Ray Releases for September 27, 2016
Author John Berendt received $520,000 for the film rights of his best selling novel and Warner Bros financed Midnight In The Garden Of Good And Evil for $35 million. Awards buzz was strong with the Clint Eastwood directed pic and it was dated for release on November 21. Midnight In The Garden Of Good And Evil saw its potential accolades hype cool when it landed mixed reviews and it was also opening against The Rainmaker, which was in direct competition for adult auds. Warner Bros booked it into a modestly wide release at 824 locations, with the intention of expanding the picture over the upcoming weeks and getting a boost from word of mouth. Midnight In The Garden Of Good And Evil pulled in an ok $5,233,658 — placing #6 for the weekend led by the terrible Mortal Kombat: Annihilation. Audiences did not like what they saw and gave Garden a poor C+ cinemascore. The following weekend WB expanded the theater count to 1,080 and it cumed $5,327,105. The studio added additional locations in its third frame to 1,262 but saw diminishing returns, declining 44.7% to $2,946,639. Midnight In The Garden Of Good And Evil closed its domestic run with a very disappointing $25,105,255. WB would see returned about $13.8 million after theaters take their percentage of the gross, which would not even cover P&A expenses.
With not even a year on the job, marketing president Chris Pula was fired the first week in December by Warner chairmen and co-CEO’s Bob Daly and Terry Semel after Midnight in the Garden of Good and Evil bombed. In April 1998, co-prexy of production Bill Gerber was sacked after string of 1997 WB pics flopped, including “Midnight in the Garden of Good and Evil,” “The Postman,” “Mad City,” “Father’s Day” and “Sphere”.