Reign Of Fire
|Budget: $100 million (estimated)||Financed by: Spyglass Entertainment|
|Domestic Gross: $43,061,982||Domestic Distributor: Disney (Touchstone)|
|Overseas Gross: $39,088,201|
Directed by: Rob Bowman
Produced by: Gary Barber
Reign Of Fire was fully financed by Spyglass Entertainment, which was based at Disney until October 2002 and Disney distributed the pic. Spyglass hired World 2000 to get access to the Irish tax incentive program Section 481 — where the budget was reported as €90 million and €10.5 million was raised through section 481. Reign Of Fire was the most expensive film shot in Ireland at the time and reports showed that the production spent €40 million in the Irish Economy.
Disney slated the picture for a prime summer opening, where it would play against Men In Black II in its second weekend and open against Road To Perdition. Reign Of Fire had excellent audience awareness going into release and it received mostly terrible reviews and was booked into 2,629 theaters. It placed #3 for the weekend, with a disappointing $15,632,281 — when Men In Black II took the top spot and Road To Perdition came in second. The film had poor legs and fell 53.2% the following weekend to $7,317,994 and dropped 52.6% in its third session to $3,469,035 and closed with $43,061,982.
Disney distributed in most overseas countries, where the pic took in mostly poor numbers. The UK gross at just $5 million was the strongest showing and the overseas total was $39 million. Disney Chairman Michael Eisner noted the loss from the film, which offset profits from the animated hit Lilo & Stitch: ”Needless to say, failure like ‘Bad Company’ and, much less, ‘Reign of Fire,’ are the downsides of any quarter.” Reign Of Fire was a major blow to Spyglass which hadn’t had a hit since The Sixth Sense in 1999 and Shanghai Noon in 2000.