|Budget: $35 million||Financed by: Miramax|
|Domestic Gross: $22,918,387||Domestic Distributor: Miramax|
|Overseas Gross: $4,470,380|
Directed by: Tommy O'Haver
Produced by: Jane Startz
Miramax decided to dip their toes in the family market and set up a slate of films to finance they called the “teddy slate” which Ella Enchanted would be the first put into production for $35 million. The pic was originally scheduled for an August 2003 release, but was pushed back to April 9, 2004 and opened in 1,931 theaters. Ella Enchanted pulled in a poor $6,169,030 — placing #9 for the weekend led by holdovers The Passion Of The Christ and Hellboy and new openers Johnson Family Vacation, The Alamo (released by Miramax’s parent company Disney), The Whole Ten Yards and it opened just above The Girl Next Door. Ella Enchanted dropped a modest 31.3% in its second frame to $4,241,089 and another small third weekend decline at 30.1% to $2,965,922 but dropped 40.4% to $1,766,395 when Mean Girls entered the market. Ella Enchanted closed its run with a disappointing $22,918,387 leaving Miramax with about $12.5 million after theaters take their percentage of the gross — which would not cover the P&A costs and leave the budget in the red. Overseas, Miramax’s parent company Disney released the film in the UK through their Buena Vista International label, where it bombed with $1.5 million and pulled in similar numbers in Australia with $1.3 million, which comprised most of the awful $4,470,380 overseas total. Ella Enchanted was dumped straight to video in Germany and Mexico.