|Budget: $88 million||Financed by: Universal; Miramax; Disney|
|Domestic Gross: $61,649,911||Domestic Distributor: Universal|
|Overseas Gross: $46,890,000|
Directed by: Ron Howard
Produced by: Brian Grazer
Cinderella Man was co-financed for $88 million by Universal and Miramax and Disney paid for half of Miramax’s contribution and would distribute the film overseas through Buena Vista Intl. Universal distributed Cinderella Man in the US and previewed the film the week before its release in 761 theaters to 90% capacity to spread word of mouth. Cinderella Man was positioned as summer counter-programming as a prestige pic for adults and Universal hoped it would have long legs throughout the summer like previous successful adult fare in recent years Seabiscuit and Road To Perdition. Universal also heavily backed the movie with a marketing blitz north of $40 million. Cinderella Man was booked in 2,812 theaters and came in below its expectations at $18,320,205 — placing #4 for the weekend led by holdovers Madagascar, The Longest Yard and Star Wars: Episode III. The film received an A+ cinemascore from audiences and was expected to break out from the positive response, but Cinderella Man declined 46.9% the following weekend to $9,728,955 killing its chances at breaking out. Universal blamed the June release date as the reason for the box office disappointment, questioning whether the film would have played better if positioned as an end of the year award contender, but Russell Crowe’s off screen behavior, who recently made headlines from throwing a phone at a hotel clerk, didn’t help. In late November, after the film was a commercial flop, Universal put the film back in 5 theaters and gave it a heavy awards campaign, which didn’t exactly pay off when it only mustered a supporting actor nomination for Paul Giamatti and editing and makeup. Cinderella Man stalled out of release with a disappointing $61,649,911 leaving Universal with about $33.8 million after theaters take their percentage of the gross, which barely covers just their domestic P&A costs. Buena Vista Intl. overhauled the marketing for its overseas release, with less emphasis on the depression era setting and more on the love story between its bankable leads, but the film also did not see commercial success. Cinderella Man cumed a soft $4.1 million in the UK and $4.5 million in Australia. It bombed in France with $2.1 million and was a disaster in Germany with $666,350 and the strongest market was $10.1 million from Japan. The overseas total was $46,890,000.