How Do You Know
|Budget: $120 million||Financed by: Sony|
|Domestic Gross: $30,212,620||Domestic Distributor: Sony|
|Overseas Gross: $18,456,287|
Directed by: James L. Brooks
Produced by: Laurence Mark
Sony financed this $120 million fiasco that went over an already high budget when director James L. Brooks decided to reshoot the beginning and the end of the film. With a budget that high and a pricey marketing spend to follow, the film would have to pull in unrealistic numbers to just break even. Sony positioned the film during a very crowded end of the year market with well reviewed adult fare The Fighter and Black Swan expanding and competing for similar auds. How Do You Know was tracking very poorly going into release and was estimated to pull in just $10 million, but was a huge disaster, opening to $7,484,696 — placing #8 for the weekend led by Tron Legacy and Yogi Bear. Audiences did not like How Do You Know any more than critics and it earned a toxic C- cinemascore and it declined 52.6% in its second weekend to $3,548,965. It posted a 28.1% gain over the New Year frame to $4,547,420 but it was too little too late. It vanished quickly from US theaters with $30,212,620 and Sony would see back about $16.6 million after theaters take their percentage of the gross, which would not even cover the P&A costs. Sony released the film overseas to even worse numbers and racked up a sizable marketing spend that just added to the loss. It pulled in a dismal $18.4 million and was Sony’s biggest flop of 2010. James L. Brooks’ Gracie Films had a home at Sony since 1990 and after How Do You Know flopped, Sony declined to renew their deal with the filmmaker.