Jem And The Holograms
|Budget: $5 million||Financed by: Universal; Hasbro (Allspark Pictures)|
|Domestic Gross: $2,184,640||Domestic Distributor: Universal|
|Overseas Gross: $684,726|
Directed by: Jon M. Chu
Produced by: Jason Blum
This big screen version of the ’80s cartoon was co-financed for a cheap $5 million by Universal and Hasbro, through their new film production label Allspark Pictures. Jason Blum’s Blumhouse Productions signed onto Jem And The Holograms to slash the budget down to its inexpensive price tag, though Universal spent millions more in P&A costs. Even with a modest marketing spend, the film had over 1,400 TV spots and millions more spent in print, radio, online, virtual print fees, etc, which will all be red ink since Jem And The Holograms opened with one of the worst numbers for a film playing in over 2,000 theaters.
The pic was dated for October 23, against another Blumhouse movie Paranormal Activity: The Ghost Dimension, The Last Witch Hunter and Rock The Kasbah. Booked into 2,413 theaters, Jem And The Holograms pulled in an anemic $458,685 on its opening day with a $190 per screen average — amounting to about 4 people per showing and the weekend total came in at $1,375,320 with a $570 per screen average — ranking Jem just behind the box office loser Oogieloves In The BIG Balloon Adventure and the animated fiasco Delgo as the worst opening in over 2,000 theaters. Rock The Kasbah finished the weekend $95k ahead of Jem and also found a home on the all time worst openings at the domestic box office. The film tumbled a huge 71.8% in its second weekend to $387,925 and was pulled out of release at the end of its second week with a total of $2,184,640. Universal would see returned about $1.1 million after theaters take their percentage of the gross, leaving most of the P&A expenses in the red.
After the terrible domestic run, Universal did not do much with the movie and it grossed a mere $684,726 from a few small markets overseas.