SWEPT AWAY

Budget: $10m Financed by: SKA Films
Domestic Gross: $598,645 Domestic Distributor: Sony (Screen Gems)
Overseas Gross: $437,875

swept away madonna box officeThis infamous and much ridiculed remake of the 1974 film of the same name was financed by Guy Ritchie and Matthew Vaughn’s SKA Films for a modest $10 million, with Sony picking up rights in most territories, which would most likely cover most of the costs for SKA.  After terrible test screenings and a torrent of pre-release negativity, Swept Away was rumored to be headed to the straight to video garbage dump, but Sony went ahead with a theatrical release through their Screen Gems division.  Swept Away opened in 196 theaters to scathing reviews and it was dead on arrival with $354,052 and a $1,806 per screen average that would ensure an expansion would be nixed.  Swept Away sank 79% the following weekend to $74,252, still in 196 theaters, with a $378 per screen average and was out of release after its third week with just $598,645.  After the awful US box office returns, Sony sent the film straight to video in the UK.  Swept Away was dumped straight to video or television in most markets and grossed a miserable $437,875 from a brief theatrical release in a few markets.