Bobby Jones: Stroke of Genius

Budget: $17 million Financed by: Bobby Jones Films LLC
Domestic Gross: $2,694,071 Domestic Distributor: Film Foundry
Overseas Gross: $13,842
Directed by: Rowdy Herrington
Jim Caviezel
Produced by: Rick Eldridge

Bobby Jones: Stroke of Genius box officeThis golf period drama cost $17 million and was backed by Bobby Jones Films LLC, which was an LLC set up by Rick Eldridge who cobbled together the financing through private investors.  The Rick Eldridge owned Film Foundry set Bobby Jones: Stroke of Genius as their first film as distributor and they invested $13 million in P&A costs for an ambitious national release.  Staring Jim Caviezel, fresh off The Passion of the Christ and a tagline making a silly connection to that film “His passion made him a legend” — Film Foundry opened Bobby Jones in 1,332 theaters.  It opened against Mean Girls, Godsend, Envy and Laws Of Attraction and had low awareness and tracking going into release.  Bobby Jones pulled in an atrocious $1,233,297 with a $925 per screen average — placing #16 for the weekend led by Mean Girls.  The film collapsed 57.1% in its second frame to $528,528 and lost all, but 190 theaters going into its third weekend, where it grossed $125,594.  It quickly flopped out of release with $2,694,071.  Independent distributors receive only a small percentage of the gross (Regal Cinemas pays out only 34% of the gross to small distributors, for example) and Film Foundry would see back about $950,000.  After the film was a box office disaster, losing Eldridge and his investors almost their entire investment, lawsuits began trickling in over unpaid advertising costs.  The Golf Channel sued for $329,780 for unpaid amounts for airing 330 commercials, $42,500 was owed to the screenwriter, promotion through the PGA tour came to $302,436, plus 18% annual interest, Home & Garden Television Network and Fine Living Network were owed $169,590 plus interest — and other suits made this the first and the last film released by Film Foundry.  Bobby Jones: Stroke of Genius saw a tiny theatrical release in Brazil to $13,842 and went straight to video in the few markets that it found distribution.