ELLA ENCHANTED

Budget: $35m Financed by: Miramax
Domestic Gross: $22,918,387 Domestic Distributor: Miramax
Overseas Gross: $4,470,380

ella enchantedMiramax decided to dip their toes in the family market and set up a slate of films to finance they called the “teddy slate” which Ella Enchanted would be the first put into production for $35m.  Miramax opened the film in the US in 1,931 theaters, where it came in at #9 for the weekend with a poor $6,169,030, coming in behind the flop The Whole Ten Yards.  Ella Enchanted dropped at modest 31.3% in its second frame to $4,241,089 and another small third weekend decline at 30.1% to $2,965,922 but dropped 40.4% to $1,766,395 when Mean Girls entered the market.  Ella Enchanted closed its run with a disappointing $22,918,387 leaving Miramax with about $12.5m after theaters take their percentage of the gross — which would not cover the P&A costs and leave the budget in the red.  Overseas, Miramax’s parent company Disney released the film in the UK through their Buena Vista International label, where it bombed with $1.5m and pulled in similar numbers in Australia with $1.3m, which comprised most of the awful $4,470,380 overseas total.  Ella Enchanted was dumped straight to video in Germany and Mexico.

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