FLIGHT OF THE PHOENIX

Flight Of The Phoenix

Budget: $45 million Financed by: FOX
Domestic Gross: $21,009,180 Domestic Distributor: FOX
Overseas Gross: $13,577,088
Directed by: John Moore
Starring:
Dennis Quaid
Tyrese Gibson
Produced by: John Davis

flight of the phoenix box officeFOX financed Flight of the Phoenix, a remake of the 1965 film of the same name, for $45 million and bumped the release date up from Christmas to Dec 17, to give it extra breathing room before the crowded holiday market.  The marketing pushed that Flight of the Phoenix was the only action film of the holiday season, but that had little traction as the film tanked opening weekend with just $5,019,430.  It placed #8 for the weekend led by new opener Lemony Snicket’s A Series of Unfortunate Events, the holdover Ocean’s Twelve and new opener Spanglish.  The audience for Flight of the Phoenix skewed older and FOX hoped it would have strong holds and stay alive through the holidays.  It fell 46.9% over the Christmas frame to $2,666,898, but saw a 14.4% increase in ticket sales over the New Year frame to $3,050,635.  The film then dropped 48.2% in its fourth weekend to $1,578,988 and closed its run soon after with a poor $21,009,180.  FOX released the film overseas to terrible numbers in every market, where Phoenix pulled in just $1,057,535 from the UK, $936,276 from Australia and Spain posted the highest numbers with only $2.4 million.  The overseas cume was $13,577,088 — bringing the worldwide total to $34.5 million, which would leave FOX with about $19 million after theaters take their percentage of the gross — less than their P&A spend and leaving the budget in the red.