RAISING HELEN

Raising Helen

Budget: $50 million Financed by: Beacon Pictures; Disney
Domestic Gross: $37,486,512 Domestic Distributor: Disney (Buena Vista)
Overseas Gross: $12,232,099
Directed by: Garry Marshall
Starring:
Kate Hudson
Produced by: David Hoberman

raising helen box officeBeacon Pictures co-financed Raising Helen with Disney through their Touchstone label for $50 million.  Beacon was infused with $250 million in funds from an assortment of lenders led by JPMorgan in late 2003 and inked a five year co-financing and distribution deal with Disney.  Raising Helen was the first film to use those funds.  The Kate Hudson vehicle was originally scheduled to open on September 17 but it was moved to Memorial Day weekend on May 28.  Disney held a nation wide sneak preview of Raising Helen on Mother’s Day May 9th to help spread word of mouth.  The film was positioned over the holiday frame as counter-programming to The Day After Tomorrow and also the comedy Soul Plane bowed.  Disney booked the pic in 2,717 theaters and it received awful reviews and pulled in a soft $10,985,597 — placing #4 for the weekend led by holdover Shrek 2, The Day After Tomorrow and Troy in its third frame.  Raising Helen declined a modest 40.4% to $6,550,342 in its second frame, and 43.4% in its third frame to $3,705,336.  It closed its run with $37,486,512.  Disney would see back about $20.5 million after theaters take their percentage of the gross, which would not cover all of the P&A costs or any of the budget.  Disney released Raising Helen overseas to poor numbers, with Australia posting the highest gross with a soft $3.4 million and almost every market pulled in less than a million dollars.  The overseas cume was just $12,232,099.  Disney had an atrocious midyear quarter, with Around The World in 80 Days, The Alamo, Home On The Range and Raising Helen.