IN THE MIX

In The Mix

Budget: N/A Financed by: Lionsgate
Domestic Gross: $10,223,896 Domestic Distributor: Lionsgate
Overseas Gross: $0
Directed by: Ron Underwood
Starring:
Usher Raymond
Produced by: John Dellaverson

in the mix box office usherLionsgate financed this Usher vehicle for an unreported amount and CEO Jon Feltheimer publicly blamed In The Mix during an investor conference call for posting a further loss for their fiscal year income.  Feltheimer said Lionsgate would take at least a $15 million loss on In The Mix.  The film opened in the US over a very crowded Thanksgiving frame against Yours, Mine and Ours, Rent, The Ice Harvest, Just Friends and the wide expansion of Pride and Prejudice.  Lionsgate booked the pic in 1,608 theaters and it was dead on arrival with $4,448,491 — placing #9 over the holiday, which was won by Harry Potter and the Goblet of Fire in frame two.  In The Mix it sank 58% the following weekend to $1,867,971 and promptly lost most of its theater count.  It closed its run after five weeks with only $10,223,896.  Lionsgate would see back about $5.6 million after theaters take their percentage of the gross, barely putting a dent in their P&A costs.  The film went straight to video in the few markets where it found distribution.  This was director Ron Underwood’s followup to the mega flop The Adventures of Pluto Nash and after In the Mix, he has worked only in television and bottom of the barrel made for TV movies.