GRANDMA’S BOY

grandma's boyGrandma’s Boy was the first film financed by Level 1, which is owned by a wealthy real estate figure Edward Milstein, who would go on to finance another Adam Sandler produced flop Strange Wilderness.  Grandma’s Boy cost an estimated, cheap $5m to produce, but far more to market and Fox distributed in the US and opened the film in 2,015 theaters to a terrible $3,009,341 – placing #13 for the weekend.  The film declined 59.5% in its second weekend to $1,218,930 and lost all but 209 theaters and pulled in $135,806 in its third frame.  Grandma’s Boy left theaters with just $6,090,172 returning only $3.3m to Fox after theaters take their percentage of the gross, which would not even cover 1/4 of the modest prints and advertising spend.  The film was released in a few markets overseas to just $476,105 and went straight to video everywhere else.  US DVD sales were solid with $32m (less after resellers take their cut and manufacturing costs), which offset the terrible box office performance.