FULL OF IT

Relativity financed this $15 million comedy that underwent numerous title changes, even after its brief theatrical release.  New Line picked up the film for a US and Canada release and their acquisition costs were roughly half of the budget, which would limit Relativity’s exposure to this turkey.  Cutting their losses with no visible marketing or awareness, New Line dumped Full Of It in 15 theaters, where it pulled in $11,431 opening weekend.  It was pulled out of release at the end of its first week with a grand total of $14,273.  New Line’s parent company Warner Bros distributed in Italy to all of $89,878 and Videocine saw the highest numbers in Mexico with a poor $372,791.  Singapore marked the only other territory to release the film theatrically and it grossed a measly $9,780.  In the US it premiered on ABC Family a few months after its release under the new title Big Liar on Campus.