GRACIE

Gatorade financed $3 million of the budget for Gracie and the remaining $7 million was from a hedge fund that producer Andrew Shue was able to raise after Gatorade signed on.  Graham King’s Initial Entertainment Group sold worldwide rights.  Picturehouse acquired US rights and Gracie received additional exposure from being featured on Gatorade bottles in stores.  The film opened in 1,164 theaters to a dead on arrival $1,355,904 — placing #7 for the weekend led by holdover Pirates of the Caribbean: At World’s End and new opener Knocked Up.  Gracie sank 62.1% in its second weekend to $514,057 and promptly lost most of its theater count.  It ended its run with just $2,956,339.  Picturehouse would see back about $1.4 million after theaters take their percentage of the gross, which would not even cover the cost of striking prints to get to theaters.  Overseas, the film went straight to video or television in the few countries it found distribution and saw only $870,229 from a theatrical release.