Body of Lies
|Budget: $70 million (estimated)||Financed by: Warner Bros|
|Domestic Gross: $39,394,666||Domestic Distributor: Warner Bros|
|Overseas Gross: $75,702,620||
Directed by: Ridley Scott
Produced by: Ridley Scott
Warner Bros fully financed Body of Lies, which they claim cost around $70 million, though rival studios pegged the budget over $100 million. Body of Lies was a blue print for success, with two bankable stars, DiCaprio and Crowe and directed by heavyweight Ridley Scott, but the film couldn’t break free from audience’s reluctance to pay for films centering around the ‘war on terror.’ Warner Bros gave the pic an expensive marketing blitz, trying to make it into an ‘event film’ with tons of tv spots months earlier during the summer Olympics. Even after the aggressive marketing campaign, awareness for the film was low and was tracking for a $20 million opening at the high end of expectations. Body of Lies opened in the US far below expectations with $12,884,416 — placing #3 for the weekend led by Beverly Hills Chihuahua in its second frame and the cheap horror movie Quarantine. Warner Bros was hoping the pic would have strong holds and attract an older audience over the upcoming weeks, but it declined 47% the following weekend to $6,824,259 ending its chances at breaking out. Body Of Lies closed its run with a weak $39,394,666. Warner Bros released in most overseas territories to modestly successful business, pulling in $75.7 million, but it was not enough to offset the poor domestic numbers. The worldwide total was $115 million, which would leave Warner’s take of the gross around $63.2 million after theaters take their percentage of the gross, which would not even cover the pricey worldwide ad spend. Recorded domestic home video sales were an ok $23 million (less after resellers take their cut and manufacturing costs).