NOBEL SON

Budget: $4m Financed by: N/A
Domestic Gross: $540,382 Domestic Distributor: Freestyle Releasing
Overseas Gross: $5,200

nobel_sonMade for an inexpensive $4m, but millions more to market, Nobel Son was released by rent-a-distributor Freestyle Releasing in the US, who actually receives a fee for distribution and uses its connections to get loans for prints and advertising and booking theaters.  Voltage Pictures sold international rights, to the few distributors who picked it up.  Freestyle co-president Susan Jackson was quoted as saying, “The marketing opportunities are tremendous.  We are convinced this will capture the same young male audience that ‘Crank’ and ‘Smokin’ Aces’ did last year.”  The film captured the attention of only a handful of people who showed up, when the film posted some of the worst opening numbers on record with $333,912 in 893 theaters.  Going into its second weekend, Nobel Son was dropped from all but 99 screens and sank 95% to $16,603 and quickly left theaters with $540,382.  It opened on 2 screens in Italy to $5,200 and went straight to video in every market.

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