BANDSLAM

Budget: $20 million Financed by: Walden Media; Summit
Domestic Gross: $5,210,988 Domestic Distributor: Summit
Overseas Gross: $7,014,035 Director: Todd Graff

bandslam box officeCo-financed between Walden Media and Summit for $20 million, Bandslam would be done in by an atrocious marketing campaign by Summit.  Summit co-chairmen Rob Freidman insisted Bandslam be marketed like a derivative High School Musical knockoff, which targeted youngsters and worked against the film.  A Summit insider who was appalled by the campaign called it “death by marketing.”  The decently reviewed Bandslam opened to some of the worst numbers on record in the US with $2,231,273 in 2,121 theaters — placing outside the top 10 at #13 when District 9 led the weekend.  After alienating most audiences from Summit’s misguided ad spend, Bandslam fell 61.5% in its second frame to $858,829 and was yanked out of all but 207 theaters.  The pic closed quickly with $5,210,988 which would return about $2.8 million to Summit after theaters take their percentage of the gross, which barely puts a dent in the P&A spend.  Bandslam didn’t fare much better overseas, grossing $7 million across numerous distributors, posting poor numbers in every territory, with the highest gross coming in from the UK with $2.5 million.  It went straight to video in Germany and Russia and a handful of smaller markets.