DID YOU HEAR ABOUT THE MORGANS?

Budget: $58m Financed by: Sony; Relativity
Domestic Gross: $29,580,087 Domestic Distributor: Sony
Overseas Gross: $55,700,163

did_you_hear_about_the_morgans_ver2Did You Hear About the Morgans? was co-financed by Sony and Relativity for $58m and Sony distributed worldwide.  Sony opened Did You Hear About The Morgans? in the US as counter programming against Avatar and it’s not hard to guess which film came out on top.  The film grossed a poor $6,616,571 opening weekend, but had enough legs throughout the holiday frame to carry it to a final gross of a soft $29,580,087.  Overseas the film fared a bit better, with Germany being the strongest territory at $6.1m, but the numbers were not strong enough for the film to reach profit.  The overseas total came to $55.7m with an $85.2m worldwide total, which would leave Sony with $46m after theaters take their percentage of the gross.  Weak domestic home video sales came to just under $10m (less after resellers take their cut and manufacturing costs), which would cover most of the budget, but leave the hefty worldwide ad spend mostly as a loss.  During the quarter financial report, Sony reported a profit, but the loss on Did You Hear About the Morgans? was large enough for it to be cited in the financial results.

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