FIRED UP

Budget: $20 million Financed by: Sony (Screen Gems)
Domestic Gross: $17,231,291 Domestic Distributor: Sony (Screen Gems)
Overseas Gross: $1,367,811 Director: Will Gluck

fired up box officeSony’s Screen Gems backed this $20 million disposable PG-13 rated sex-comedy, who two weeks into filming offered director Will Gluck a three picture deal and would be their go to guy for comedy.  Fired Up opened in the US with a weak $5,483,778 — placing #9 for the weekend led by Tyler Perry’s Madea Goes to Jail and the stop-motion Coraline.  Fired Up saw a modest 32.5% second frame decline to $3,701,562 and continued to post small drops in attendance, but it burned out with just $17,231,291.  Sony/Screen Gems would see back about $9.4 million after theaters take their cut of the gross.  Comedies usually have difficulties overseas and Sony only released the film in Australia, which posted the highest gross at $941,069; the UK with $139k; South Africa with $286k and Nigeria with a grand total of $787.  Sony sent the film straight to video everywhere else.  Director Will Gluck would see box office success the following year with Easy A.