I LOVE YOU BETH COOPER

Budget: $18 million Financed by: Fox Atomic; Dune Entertainment
Domestic Gross: $14,800,725 Domestic Distributor: FOX
Overseas Gross: $1,581,813 Director: Chris Columbus

i love you beth cooper box officeI Love You Beth Cooper was another left over from the shuttered Fox Atomic and was released with little hype by FOX.  FOX hired a marketing group called the Intelligence Group to create a viral marketing stunt for the film and they paid a graduating high school girl $1,800 to say “I love you (whatever her boyfriend’s name is)” at her graduation, where it would be taped and uploaded online in hopes of going viral.  Nobody gave much of a damn.  Financed for $18 million by Fox Atomic and Dune Entertainment, this poorly reviewed teen comedy opened in the US to a small $4,919,433 — which was largely overshadowed by the comedy Bruno, where it placed #7 over a crowded summer frame.  I Love You Beth Cooper saw a 43.8% second weekend decline to $2,766,863 and then tumbled 74% in its third frame and closed its domestic run with $14,800,725.  FOX would see back about $8.1 million after theaters take their percentage of the gross, which would not cover even half of the modest ad spend.  Comedies are a tough sell overseas and I Love You Beth Cooper received a small rollout to just $1.5 million and Fox sent the film straight to video in Australia.  Domestic home video sales came to $11.6 million (less after reseller take their cut and manufacturing costs).