NINE

Nine

Budget: $64 million (estimated) Financed by: The Weinstein Company; Relativity
Domestic Gross: $19,676,965 Domestic Distributor: The Weinstein Company
Overseas Gross: $34,321,841
Directed by: Rob Marshall
Starring:
Daniel Day-Lewis
Penélope Cruz
Produced by: Ryan Kavanaugh

nine box office 2009Nine was budgeted at an estimated $64 million with The Weinstein Company footing most of the budget and Relativity contributing $16 million.  The Weinstein Company pre-sold the film to overseas distributors, which covered an estimated $50 million of their investment, but heavy marketing and an award campaign spend added to their exposure.  The cash strapped Weinstein Company made an expensive deal with Disney/ABC Unlimited, which handles cross media sales to promote Nine across numerous platforms.  An episode of Dancing With The Stars would be set to a musical number in the film called “Be Italian.”  More inexplicably, Nine would be written into random episodes of day-time soaps “All My Children,” “One Life to Live” and “General Hospital.”  This was an aggressive pandering and pathetic attempt to make Nine a household name.  The Weinstein Company opened the film in 4 theaters to $257,232 with an excellent $64,308 per screen average and expanded the film wide the next weekend to terrible numbers.  Nine was positioned as The Weinstein Company’s big christmas release and they expanded it to 1,412 theaters with $5,452,513 — placing #8 in the crowded holiday market led by the second weekend of Avatar and new opener Sherlock Holmes.  Nine saw a modest 28.5% decline over the New Year frame to $3,901,203 but fizzled out of theaters with just $19,676,965 leaving the Weinstein Company with about $10.8 million after theaters take their percentage of the gross.  Overseas, the film posted mediocre to poor numbers across numerous distributors who overpaid for the film, with Japan having the strongest showing at $7.5 million.  The overseas total came to a weak $34.3 million, which would leave most distributors in the red.  Relativity would later sue The Weinstein Company for $20 million plus interest, for botching the release of Nine and released the statement, “In fact, it is now believed that TWC never had the financial capability to fully fund Nine’s P&A budget.”  In 2012 both companies who were also suing each other over the rights for The Crow remake, dropped their suits.