THE BOX

Budget: $30m Financed by: Media Rights Capital; Radar Pictures
Domestic Gross: $15,051,977 Domestic Distributor: Warner Bros
Overseas Gross: $18,281,554

boxThe Box was financed mostly by Media Rights Capital and also Radar Pictures for upwards of $30m and Warner Bros signed on as US distributor.  Pre-sales limited Media Rights Capital and Radar’s investment risk.  Coming off the commercial and critical drubbing of Southland Tales, director Richard Kelly set out to make a more commercial project that would receive wide distribution and have an easy marketing hook.  The Box proved the opposite, earning a rare F cinemascore from audiences in the US.  The film opened in 2,635 theaters to a poor $7,571,417 and dropped 58.3% in its second weekend to $3,158,368 and The Box fell a steep 84.3% to $494,345 in its third frame.  Its US total was $15,051,977 which would leave WB with $8.2m after theaters take their percentage of the gross, leaving at least half of the ad spend as a loss.  Domestic video sales were small with about $6m (less after resellers take their cut and manufacturing costs).  Overseas The Box pulled in weak numbers in every territory grossing $18.2m across numerous distributors and going straight to video in Germany.

Buy The Box [Blu-ray]