FASTER

Faster

Budget: $24 million Financed by: CBS Films; Sony
Domestic Gross: $23,240,020 Domestic Distributor: CBS Films
Overseas Gross: $12,552,925
Directed by: George Tillman Jr.
Starring:
Dwayne Johnson
Produced by: Martin Shafer

faster box office rockNewly formed CBS Films co-financed this $24 million action vehicle for Dwayne Johnson with Sony.  CBS would distribute Faster in the US and Sony would handle all overseas distribution and marketing.  CBS Films started off the year with their first film Extraordinary Measures, which was a disaster and their second film was the generic romantic comedy The Back-Up Plan which fared a bit better.  Their third and final film of 2010 was Faster, which after a strong ad spend and free marketing and exposure on CBS stations, the film opened over the crowded Thanksgiving frame with a disappointing $8,523,153 — placing a distant #7 when Harry Potter and the Deathly Hallows Part 1 won the weekend and it came in behind the Sony flop Burlesque.  Faster had weak legs, dropping 53.8% in its second weekend to $3,934,600 and Faster closed its US run with $23,240,020 — which would only cover about half of the ad spend at best, after theaters take their percentage of the gross.  CBS Films COO Bruce Tobey, was replaced a week after Faster opened to poor numbers.  Sony put the film out overseas to terrible numbers everywhere and it pulled in just $12.5 million.  Home video numbers were a solid $17.3 million (less after resellers take their cut and manufacturing costs).