FLIPPED

Flipped

Budget: $13.5 million Financed by: Warner Bros
Domestic Gross: $1,755,212 Domestic Distributor: Warner Bros
Overseas Gross: $0
Directed by: Rob Reiner
Starring:
Callan McAuliffe
Produced by: Alan Greisman

flipped box officeWarner Bros financed the modestly budgeted family film at $13.5 million and planned on a platform release to eventually go wide.  Warner Bros opened Flipped in the US in 45 theaters to a less than impressive $224,233 with a $4,983 per screen average.  Warners canceled a wide release after two weeks of soft showings and opened Flipped in a few new markets, including New York after the initial test markets fizzled.  The film didn’t catch on in the new markets either and after 6 weeks Warner Bros expanded the picture into 442 theaters to a poor $481,438 with a per screen average of $1,089 for the weekend.  Flipped dropped 62.8% the following weekend and closed its run with only $1,755,212.  A small marketing spend in the low millions added to the red ink.  Flipped was released in just a couple of markets outside the US straight to video.