Going the Distance
|Budget: $32 million||Financed by: New Line|
|Domestic Gross: $17,804,299||Domestic Distributor: Warner Bros|
|Overseas Gross: $24,248,458||
Directed by: Nanette Burstein
Produced by: Adam Shankman
New Line financed this $32 million romantic comedy and saw Going the Distance post one of the worst opening numbers to a film playing in over 3,000 theaters. Going the Distance opened in the US to just $6,884,964 in 3,030 theaters — when The American and Machete led a slow Labor Day weekend at the box office. Also not helping matters were all promotional materials listing an August 27 release date, which was pushed back last minute. Going the Distance declined 45% in its second frame to $3,788,222 and sank 64.2% in its third weekend to $1,355,246 and promptly lost most of its theater count. Going the Distance closed its run with $17,804,299. New Line’s parent company Warner Bros distributes their small slate of films each year and Warner Bros would only see about $9.8 million after theaters take their percentage of the gross. Over half of the US ad spend would be in the red. Warner Bros distributed overseas where it posted poor numbers in every territory, grossing $24.2 million. $2,124,322 from the UK was the strongest market and after another ad spend the film would dip further into the red, with the budget at a loss.