HOW DO YOU KNOW

How Do You Know

Budget: $120 million Financed by: Sony
Domestic Gross: $30,212,620 Domestic Distributor: Sony
Overseas Gross: $18,456,287
Directed by: James L. Brooks
Starring:
Reese Witherspoon
Jack Nicholson
Produced by: Laurence Mark

How Do You Know box officeSony financed this $120 million fiasco that went over an already high budget when director James L. Brooks decided to reshoot the beginning and the end of the film, though after tax breaks, the budget was reported to be closer to $100 million.  With a budget that high and a pricey marketing spend to follow, the film would have to pull in unrealistic numbers to just break even.  How Do You Know was a huge disaster, opening to $7,484,696 — placing #8 for the weekend led by Tron Legacy and Yogi Bear and other better reviewed adult fare like Black Swan and The Fighter took most of its audience.  How Do You Know earned a poor C- cinemascore from audiences and it declined 52.6% in its second weekend to $3,548,965 and it posted a 28.1% gain over the New Year frame to $4,547,420 but it was too little too late.  It vanished quickly from US theaters with $30,212,620 and Sony would see back about $16.6 million after theaters take their percentage of the gross, which would not even cover the P&A costs.  Sony released the film overseas to even worse numbers and racked up a sizable marketing spend that just added to the loss.  It pulled in a dismal $18.4 million and was Sony’s biggest flop of 2010.  James L. Brooks’ Gracie Films had a home at Sony since 1990 and after How Do You Know flopped, Sony declined to renew their deal with the filmmaker.