MACGRUBER

Relativity backed this inexpensive $10 million SNL spinoff (which was the first SNL character on the big screen since the 2000 flop The Ladies Man) and would distribute MacGruber through their newly acquired Rogue label through Universal.  After a solid marketing spend in the US, the film opened  as counter-programming against Shrek Forever After and came in way below expectations with an awful $4,043,495 at 2,551 theaters — placing #6 for the weekend.  Audiences gave MacGruber a toxic C- cinemascore and the film dropped 61.3% in its second weekend to $1,565,985 and was promptly pulled out of all but 177 theaters.  It closed after three weeks with just $8,525,600 at the box office and was barely released theatrically outside of the US to all of $797,295.  MacGruber went straight to video in most major markets.