Scott Pilgrim Vs. The World

Budget: $60 million Financed by: Universal; Relativity
Domestic Gross: $31,524,275 Domestic Distributor: Universal
Overseas Gross: $16,140,284
Directed by: Edgar Wright
Michael Cera
Produced by: Marc Platt

Scott Pilgrim Vs. The World box officeWith a production budget between $85 million – $90 million and lowered to $60 million after tax rebates, Universal financed Scott Pilgrim Vs. The World with a small amount of capital from Relativity Media.  Despite being well reviewed and embraced by the fanboy community, the marketing never connected with audiences outside of the core group that would have showed up anyway and the film opened in the US to a poor $10,609,795 — placing #5 for the weekend led by The Expendables and Eat Pray Love.  Scott Pilgrim Vs. The World was another expensive box office flop that was greenlit from Universal ex-chairman Mark Shmuger.  Despite the enthusiastic response from audiences, the film fell 51% in its second weekend to $5,201,970, ending its chance at breaking out.  Scott Pilgrim Vs. The World fell 51.8% in its third frame and ended its run with $31,524,275.  Universal would see back about $17.3 million after theaters take their percentage of the gross, less than the domestic ad spend.  Universal released the film in a few overseas territories and the rest of the foreign rollout was through UIP (joint distribution of Universal and Paramount) and the film pulled in a modest $8.4 million in the UK and posted terrible numbers everywhere else.  The overseas total was just $16.1 million.  After theaters take their percentage of the gross, the film’s budget would remain in the red after the costly ad spend was barely covered by the worldwide gross.  Decent home video sales at $27.2 million padded the loss.  Universal President Ron Meyer was quoted about the film’s box office failure, “Scott Pilgrim, I think, was actually kind of a good movie.  But none of you guys went! And you didn’t tell your friends to go! But, you know, it happens.”