THE LOSERS

The Losers

Budget: $25 million Financed by: Dark Castle
Domestic Gross: $23,591,432 Domestic Distributor: Warner Bros
Overseas Gross: $6,272,408
Directed by: Sylvain White
Starring:
Chris Evans
Zoe Saldana
Produced by: Joel Silver
Produced by: Akiva Goldsman

The Losers box officeThe Losers was originally set up with Legendary and Warner Bros financing, but Joel Silver’s Dark Castle took over financing duties for the $25 million (some estimates are as high as $34 million) action film, with Warner Bros to distribute in the US and most territories overseas.  The Losers would also mark the first release from Warner Bros newly created DC Entertainment Inc., which was run by Diane Nelson.  The Losers lived up to its title and opened below the studio’s modest expectations with $9,406,348 — placing #4 for the weekend led by How To Train Your Dragon.  The pic had a small 37.4% second weekend drop to $5,888,471 but sank 68.6% in its third weekend to $1,847,290 when Iron Man 2 opened.  The Losers ended its US run with $23,591,432 and after theaters take their percentage of the gross, more than half of the ad spend would not be covered and none of the budget.  Warner Bros put the film out overseas to terrible numbers everywhere and after the poor US run, clearly did not do much in the way of promoting the film.  The Losers took in an anemic $6.2 million overseas and it went straight to video in major markets like France and Germany.  Warner’s DC Entertainment division had a terrible start in 2010 with The Losers and Jonah Hex and stumbled again in 2011 with Green Lantern.