THE VIRGINITY HIT

Budget: $3.4 million Financed by: N/A
Domestic Gross: $636,706 Domestic Distributor: Sony
Overseas Gross: $0 Director: Huck Botko & Andrew Gurland

The virginity hit box officeThis found footage comedy was swooped up by Sony in the Paranormal Activity found footage craze.  Boasting low risk and high rewards for the found footage cheapie, Sony would put the film out in 700 theaters with the hope word of mouth would carry The Virginity Hit to more theaters.  After a few months of screening the film on college campuses hoping to raise awareness and word of mouth and lots of billboard advertisements, that was all a waste when the film still had a millions behind it in TV ads and print ads and opened to some of the worst numbers ever.  Made for a cheap $3.4 million, but more was spent on marketing, The Virginity Hit opened to $301,885 and a dismal per screen average of $431 for the entire weekend.  It dropped 83.9% in its second weekend to $48,623 and was pulled out of release at the end of the second week with a total of $636,706.  The Virginity Hit went straight to video in every overseas market.  Sony posted a $58 million quarter loss, citing the disappointing box office of Burlesque and The Virginity Hit and increased marketing costs that mostly contributed to the loss.