THE WARRIOR’S WAY

Continental Entertainment Capital financed most of the $42 million budget and UK based Footprint Investment Fund put up early development cash.  The film which was shot in 2007 collected dust on the shelf when financial problems hit the green screen heavy film in post production.  Originally set for release in the US through Rogue, the shuttered distribution arm was purchased by Relativity who put The Warrior’s Way out as their first film as a distributor through a rent-a-system deal.  Production companies Emerald City and Sad Flutes covered the P&A costs, committing between $15 million and $20 million for marketing.  Relativity’s first film out of the gate was a dud, opening to a terrible $3,048,665 — placing #9 for the weekend led by Tangled.  Audiences gave The Warrior’s Way a poor C- cinemascore and the pic dropped a huge 68% in its second weekend to $975,541.  It quickly closed with just $5,666,340 and after theaters take their percentage of the gross, Emerald City and Sad Flutes would see back about $3 million.  The long delay certainly cooled off the film, as there was little interest from overseas markets where it pulled in just $5.4 million and went straight to video in most key markets.  The Warrior’s Way pulled in only $2.6 million from South Korea, the director Sngmoo Lee’s home country.  Recorded domestic home video sales were just $4.5 million (less after resellers take their cut and manufacturing costs).