THE CHANGE-UP

Budget: $52m Financed by: Universal
Domestic Gross: $37,081,475 Domestic Distributor: Universal
Overseas Gross: $38,753,649

change-up-posterThis $52m Universal production was far too expensive for a raunchy body switching comedy and when The Change-Up was tracking on the soft side, Universal offered discounted $6 tickets through DailyCandy to attract viewers.  The Change-Up did open soft at the US boxoffice with $13,531,115 but Universal hoped the film would find its audience in the upcoming weeks.  It did not, when it fell 53.4% in its second frame to $6,306,645 and closed with $37,081,475 – hardly a terrible number for a gross out comedy, but a terrible number for a gross out comedy that cost $52m plus a marketing spend over $25m.  Comedies don’t usually travel well overseas and The Change-Up did ok business for the genre bringing in $38m, but it would not be enough to offset an overseas ad spend and the low domestic numbers.  Star Ryan Reynolds had a rough summer when his mega-budgeted Green Lantern bombed two months prior.

Buy The Change-Up – Unrated Edition (Blu-ray + DVD)