ALEX CROSS

Alex Cross

Budget: $35 million Financed by: QED; Emmett/Furla
Domestic Gross: $25,888,412 Domestic Distributor: Lionsgate
Overseas Gross: $8,700,000
Directed by: Rob Cohen
Starring:
Tyler Perry
Produced by: Randall Emmett
Produced by: George Furla

alex cross box officeQED co-financed with Emmett/Furla and pre-sold the $35 million Alex Cross, which was a hot title for distributors.  QED began negotiations for finance and pre-selling a sequel with the pun-tastic title Double Cross, just before the release, as they were confident the picture would gross at least $20 million opening weekend.  Summit picked up the domestic rights which Lionsgate put out after they purchased Summit and this should have been a perfect fit as they have made killing over the years releasing Tyler Perry’s films.  Audiences rejected Perry doing something outside of his usual schtick and the film opened to a poor $11,396,768 — which stopped QED from developing the sequel after the franchise ending numbers.  Even with a solid A cinemascore, Alex Cross sank 55% in its second weekend to $5,133,486.  Alex Cross closed its disappointing run with $25,888,412 and after theaters take their percentage of the gross, Lionsgate would see back about $13.75 million, which leaves part of their P&A spend in the red.  Outside of the US Perry is mostly unknown, with most of his films never even receiving a home video release in the majority of countries and the ‘hot’ title that distributors overpaid for, made just $8.7 million across dozens of territories and distributors.  The film was dumped straight to video in Germany.