BIG MIRACLE

Big Miracle

Budget: $40 million Financed by: Working Title
Domestic Gross: $20,157,300 Domestic Distributor: Universal
Overseas Gross: $5,536,698
Directed by: Ken Kwapis
Starring:
Drew Barrymore
John Krasinski
Produced by: Steve Golin

big miracle box officeThe Universal owned Working Title financed Big Miracle for $40 million and Universal opened the pic in the US over Superbowl weekend trying to target females and Big Miracle did a less than stellar $7,760,205 in US theaters — placing #4 for the weekend behind new openers Chronicle and The Woman In Black and the holdover The Grey.  The family film dropped 49.2% to $3,946,050 in its second frame, which needed a slight drop to offset the poor opening numbers.  Big Miracle was likely hurt from the similarly themed Dolphin Tale that was released just a few months prior.  To offset an expensive ad spend, Universal partnered with Burger King who tied the film into TV spots and had educational tie-ins at their locations.  Nothing shouts blockbuster like educational promotional material covered in grease and the film closed with just $20,157,300 at the domestic box office.  Universal would see back about $11 million after theaters take their percentage of the gross, leaving part of the P&A costs in the red and the theatrical gross wouldn’t put a dent in the budget.  Universal put the film out overseas, where it pulled in a mere $5.5 million, grossing under $1 million in every market.  Recorded domestic video sales were $10.9 million (less after resellers take their cut and manufacturing costs).