Oogieloves In The Big Balloon Adventure
|Budget: $20 million (estimated)||Financed by: Kenn Viselamn|
|Domestic Gross: $1,065,907||Domestic Distributor: Self Distributed by Kenn Viselamn|
|Overseas Gross: $0||
Directed by: Matthew Diamond
Produced by: Kenn Viselman
Oogieloves In The Big Balloon Adventure was financed and self distributed by producer Kenn Viselamn who poured $55 million into production and marketing this epic financial disaster. Kenn Viselamn was a marketing executive on Teletubbies and Thomas the Tank Engine who hired Robert Schwartz, a vet from Orion Pictures, to lead the expensive distribution and marketing. Despite pre-release tracking that was predicting doom for the children’s film, they barreled ahead throwing money at an out of control ad spend in hopes to raise enough awareness to launch a franchise and create a new brand in the vein of Teletubbies. Opening at 2,160 theaters the film was the most aggressively self distributed children’s film ever and opened to an amazingly atrocious $443,901 opening weekend with a $206 per screen average — placing #26 for the weekend. Viselman was quoted by Variety saying, “If you’re a mother and don’t know about my movie, then I’ve really screwed up.” Mother’s kept their children far away from Oogieloves and theaters dropped the film from all but 281 screens in its second weekend, where it made $43,854 and quickly closed after three weeks with just $1,065,907 at the US box office. Being self distributed would leave Viselamn with a small percentage of the gross (Regal Cinema pays only 34% to independent distributors), losing his investment and his dignity, for producing one of the biggest flops of all time and the worst opening weekend on record for a film playing in over 2,000 theaters.