People Like Us

Budget: $16 million Financed by: DreamWorks
Domestic Gross: $12,434,778 Domestic Distributor: Disney (Touchstone)
Overseas Gross: $124,153
Directed by: Alex Kurtzman
Chris Pine
Elizabeth Banks
Produced by: Bobby Cohen

people like us box officePeople Like Us was producer and writer Alex Kurtzman’s (Transformers, Star Trek) directing debut and this $16 million budgeted pic backed by Dreamworks marked another financial disappointment for the troubled company.  As per DreamWorks’ distribution agree with the mouse house, People Like Us was released through Disney’s distribution channel and was lost in an early summer frame that was incredibly crowded. People Like Us was up against openers Ted and Magic Mike and failed to get older auds to buy a ticket and it bombed with $4,255,423 in 2,055 theaters — placing outside the top 10 at #11.  The movie posted a 48.4% second frame decline to $2,194,535 and ended its run with $12,434,778.  About $6.8 million would be returned after theaters take their percentage of the gross, leaving most of the marketing costs and the budget in the red.  Disney released People Like Us in only a handful of overseas territories bringing in $124,153 and the film did not see a theatrical release in most major markets.