The Watch

Budget: $68 million Financed by: FOX
Domestic Gross: $35,353,000 Domestic Distributor: FOX
Overseas Gross: $32,914,862
Directed by: Akiva Schaffer
Ben Stiller
Vince Vaughn
Produced by: Shawn Levy

The Watch box officeFOX financed this long in development $68 million comedy and considering the amount of product placement on display, The Watch should have practically been payed for.  Part alien invasion tale, part male bonding comedy, part Costco commercial, The Watch just never clicked with audiences during its expensive marketing spend.  The original title of Neighborhood Watch was changed two months before release, to avoid any association with the George Zimmerman/Trayvon Martin shooting and a Colorado movie theater shooting spree the weekend before, didn’t help.  Harkins theater chain also refused to show the film after being unable to come to terms with exhibition fees with FOX.  The Watch opened in US theaters to $12,750,297 placing #3 for the weekend led by The Dark Knight Rises.  Audiences gave The Watch a terrible C+ cinemascore and the pic saw a 48.8% second weekend decline to $6,527,915 killing its chances at breaking out.  The Watch fell 66% in its third frame to $2,221,451 and promptly lost most of its theater count.  The pic closed its run with $35,353,000.  Fox would see back about $19.4 million after theaters take their percentage of the gross, leaving part of the domestic ad spend in the red and the budget untouched.  FOX put the film out overseas to a poor $32.9 million, with a soft $6 million from the UK as the strongest market.  Domestic video sales were a weak $8.1 million (less after resellers take their cut and manufacturing costs).