Dead Man Down

Budget: $30 million Financed by: IM Global; WWE
Domestic Gross: $10,895,295 Domestic Distributor: FilmDistrict
Overseas Gross: $7,179,244
Directed by: Niels Arden Oplev
Colin Farrell
Noomi Rapace
Produced by: Neal H. Moritz

dead man down box officeIM Global and WWE financed this $30 million revenge flick starring box office poison Colin Farrell.  Along with co-financing, WWE promoted Dead Man Down throughout its many platforms and network.  IM Global was quoted by Variety saying, “We’re incredibly excited at the classy cast that Niels and the producers have put together.  We’re going to make a sleek, stylish international thriller that’s worthy of all the great talent involved. We’re also delighted to have WWE Studios on board not only as our co-financing partner, but also as an integrated media company that can provide invaluable marketing support for the picture around the world.”  This is the first and probably the last time the word “classy” and “WWE” have been used together.  WWE and a classy revenge revenge thriller, go together like Colin Farrell and huge box office numbers, so naturally this fit produced a huge flop.  FilmDistrict acquired US rights, with their P&A spend backstopped by the financiers.  Dead Man Down opened as counter-programming to Oz The Great and Powerful and pulled in just $5,345,250 which was the third 2013 action disaster at the box office after Bullet To The Head and The Last Stand.  Dead Man Down sank a steep 60.2% in its second frame to $2,126,029 and closed its US run with only $10,895,295 — returning about $5.9 million after theaters take their percentage of the gross, leaving most of the P&A spend in the red.  Its gross outside the US amounted to a small $7,179,244 across numerous distributors and Dead Man Down was a huge step backward for the in demand director Niels Arden Oplev, coming off the original Girl With the Dragon Tattoo.  Dead Man Down grossed a terrible $37,211 in his home country Denmark and the film went straight to video in Sweden, where Girl With the Dragon Tattoo was produced.  In a quarterly investor financial report, WWE took a $4.7 million write down on Dead Man Down.