AND SO IT GOES

And So It Goes

Budget: $30 million Financed by: Foresight Unlimited
Domestic Gross: $15,160,801 Domestic Distributor: Clarius Entertainment
Overseas Gross: $10,151,586
Directed by: Rob Reiner
Starring:
Michael Douglas
Diane Keaton
Produced by: Mark Damon

and so it goes box officeForesight Unlimited financed the film for $30 million and pre-sold the rights to distributors who hoped And So It Goes would tap into the success that The Best Exotic Marigold Hotel recently pulled in by attracting older audiences.  New US distributor Clarius Entertainment acquired the pic and it was the second of three releases in 2014 (LEGENDS OF OZ: DOROTHY’S RETURN and BEFORE I GO TO SLEEP) which all did poor business.  And So It Goes had modest expectations by Clarius, which expected a $5 million opening, as counter programming to summer fare Lucy and Hercules.  The pic received poor reviews and was booked in 1,762 theaters to a soft $4,642,329 — placing #8 for the weekend.  The film fell a modest 29.7% in its second weekend to $3,261,935 but collapsed 63.1% in its third weekend to $1,204,696 when The Hundred-Foot Journey took aim at older auds and saw far more success.  And So It Goes closed its domestic run with just $15,160,801.  Major theater chains pay out less to independent distributors than the 55% the major studios command (Regal Cinemas pays out just 34% for example) and after the theaters take their percentage of the gross, Clarius saw back about $6 million.  This would not come close to covering the P&A costs.  The overseas total was a small $10,151,586 across numerous distributors.  Recorded domestic home video sales were a mere $695,168.