BEFORE I GO TO SLEEP

Before I Go To Sleep

Budget: $22 million Financed by: Millennium Films
Domestic Gross: $3,242,457 Domestic Distributor: Clarius Entertainment
Overseas Gross: $11,818,000
Directed by: Rowan Joffe
Starring:
Colin Firth
Nicole Kidman
Produced by: Ridley Scott

Before I Go To Sleep box officeMillennium Films financed Before I Go To Sleep for $22 million and Millennium pre-sold the rights before filming began, which would limit their exposure to the budget.  New distributor Clarius Entertainment picked up US rights and their sister company Clarius Capital Group financed the modest, but still expensive marketing spend.  Opting for a wide release in 1,902 theaters, Before I Go to Sleep was tracking for a $5 million opening over the slow Halloween weekend, where it would compete with Nightcrawler.  Reviews were mixed to poor and it flopped with $1,843,347 — placing far outside the top 10 at #15 for the weekend.  Audiences gave the film a poor C+ cinemascore and it had one of the largest 2nd weekend declines ever at 82% to $331,708 and was pulled out of release at the end of its third week with just $3,242,457.  As an independent distributor, major theater chains do not return 55% of the ticket price (Regal Cinemas pays out only 34% to independent distributors, for example ) and the US gross put about $1.3 million back in Clarius’ pocket — losing almost the entire marketing spend for its sister company and throwing away the acquisition amount, which has not been reported.  This was the third and final release for Clarius in 2014, after flops Legends of Oz: Dorothy’s Return and And So It Goes.  Around the time Before I Go To Sleep tanked, Clarius Chairman William Sadleir went to the Toronto International Film Festival and got into a bidding war over She’s Funny That Way and won US distribution for $4.5 million with a $24.5 million P&A commitment and a minimum 1,500 theater release — but Clarius only handed over $900,000 of the $4.5 million and was unable to come up with any cash to actually distribute the picture.  Clarius was sued for fraud and damages.  Overseas grosses amounted to a poor $11,818,000 across numerous distributors and with the exception of a soft $5.3 million tally in the UK for distributor StudioCanal, it did unexceptional business in almost every territory.  In late 2015, Clarius changed their name to Aviron and released only one pic, the faith based flop My All American.