ENDLESS LOVE

Endless Love

Budget: $20 million Financed by: Universal
Domestic Gross: $23,438,250 Domestic Distributor: Universal
Overseas Gross: $11,279,923
Directed by: Shana Feste
Starring:
Alex Pettyfer
Gabriella Wilde
Produced by: Scott Stuber

endless love box officeUniversal spent an estimated $20 million on this critically trashed remake of the critically trashed 1981 film, based on the book whose author trashed both versions.  After a strong domestic marketing spend that targeted young females, Endless Love opened over a crowded Valentine’s Day frame and was expected to pull in over $20 million.  It came below expectations with $13,307,125 — and opening above the expensive disaster Winter’s Tale, but placing #5 behind The Lego Movie and new openers (and also 80’s remakes) About Last Night and RoboCop.  Endless Love was incredibly front loaded and sank 70.2% in its second weekend to $3,967,520 and tumbled another 61.5% in its third frame to $1,526,780.  The remake closed its US run with a total of $23,438,250 below the 1981 movie’s $31.1 million gross.  After the theater’s cut of the ticket price, Universal saw back about $13 million which would not even cover half of the marketing, let alone the budget.  A further overseas marketing spend by Universal, saw the film post terrible numbers in every market to a total of just $11,279,923.  Domestic home video sales were $5 million (less after resellers take their cut and manufacturing costs).