INHERENT VICE

Inherent Vice

Budget: $20 million Financed by: Warner Bros
Domestic Gross: $8,110,975 Domestic Distributor: Warner Bros
Overseas Gross: $6,600,000 (estimated)
Directed by: Paul Thomas Anderson
Starring:
Joaquin Phoenix
Josh Brolin
Produced by: Daniel Lupi

inherent vice box officeWhile promoting director Paul Thomas Anderson’s previous feature The Master, he announced his followup project Inherent Vice, which Megan Ellison said she would finance, but after The Master pulled in poor numbers worldwide that lost most of her investment, she pulled out of the project.  Warner Bros came in and sole financed and distributed the well reviewed Inherent Vice for $20 million and spent more than the budget on a solid domestic marketing spend.  While expanding its theater count, Inherent Vice had $15.3 million in television ads with 1,078 airings and even with poor box office returns and barely a wide release, Warner Bros kept throwing money at more ads bringing the national airings to 2,880 spots and well over $20 million in just their TV spend — plus millions more in print, online, radio, virtual print fees, etc.  Inherent Vice opened in limited release in 5 theaters to $328,184 with a stellar $65,637 per screen average.  In limited release for a month, the film amassed $1.4 million and Warner Bros expanded the picture to 645 theaters in its 5th weekend, where it struggled and pulled in a soft $2,773,260.  The following weekend Inherent Vice added 8 theaters to diminishing returns, where it sank 59.2% to $1,130,388 which would kill off a further expansion.  Inherent Vice sputtered out of release with a poor $8,110,975 leaving Warner Bros with about $4.4 million after theaters take their percentage of the gross.  Overseas, the film pulled in PT Anderson’s lowest haul since Punch Drunk Love and grossed a mere $6.6 million.  Home video numbers were just $1.4 million, before falling off the charts and its numbers no longer reported.