VAMPIRE ACADEMY

Vampire Academy

Budget: $30 million Financed by: Reliance Entertainment; IM Global
Domestic Gross: $7,791,979 Domestic Distributor: The Weinstein Company
Overseas Gross: $7,600,000
Directed by: Mark Waters
Starring:
Zoey Deutch
Lucy Fry
Produced by: Don Murphy

Vampire Academy box officeFollowing the success of the Twilight series, worldwide distributors were hoping another beloved YA franchise would strike gold with the $30 million budgeted Vampire Academy — the first of what was to be a lucrative franchise.  Financiers Reliance Entertainment and IM Global quickly sold off worldwide rights before the cameras were even rolling, limited their exposure to the $30 million, most of which was financed by the pre-sales.  The Weinstein Co. took the US rights, committing upwards of $30 million for marketing, hoping to cash in on the YA vampire craze.  Vampire Academy was originally scheduled to open over the Valentine’s Day frame, but less than a month before its release The Weinstein Co. changed it to the week before.  The pic was booked in 2,676 theaters, was not screened for critics and was tracking for a $10 million opening, but was dead on arrival with $3,921,742 — placing #7 for the weekend led by new openers The Lego Movie and The Monuments Men.  Vampire Academy fell 51.3% in its second frame to $1,911,651 and promptly lost most of its theater count.  Vampire Academy closed its domestic run with $7,791,979 — leaving the Weinstein Co. with about $4.2 million after theaters take their percentage of the gross.  The film did terrible in every territory and managed to pull in only $7.6 million from the rest of the world, across many distributors who overpaid for this dud.  After the poor numbers were rolling in from the worldwide release, the theatrical release was canceled in the UK and it was dumped straight to video.  Domestic home video sales cumed $4 million.