JEM AND THE HOLOGRAMS

Jem And The Holograms

Budget: $5 million Financed by: Universal; Hasbro (Allspark Pictures)
Domestic Gross: $2,184,640 Domestic Distributor: Universal
Overseas Gross: Still in release
Directed by: Jon M. Chu
Starring:
Aubrey Peeples
Produced by: Jason Blum

jem and the holograms box officeThis big screen version of the ’80s cartoon was co-financed for a cheap $5 million by Universal and Hasbro, through their new film production label Allspark Pictures.  Jason Blum’s Blumhouse Productions signed onto Jem And The Holograms to slash the budget down to its inexpensive price tag, though Universal spent millions more in P&A costs.  Even with a modest marketing spend, the film had over 1,400 TV spots and millions more spent in print, radio, online, virtual print fees, etc, which will all be red ink since Jem And The Holograms opened with one of the worst numbers for a film playing in over 2,000 theaters.  In 2,413 theaters, Jem And The Holograms pulled in an anemic $458,685 on its opening day with a $190 per screen average — amounting to about 4 people per showing and the weekend total came in at $1,375,320 with a $570 per screen average — ranking Jem just behind the box office loser Oogieloves In The BIG Balloon Adventure and the animated fiasco Delgo.  Opening the same day as Jem, Rock The Kasbah finished the weekend $95k ahead and also found a home on the all time worst openings at the domestic box office.  The film tumbled a huge 71.8% in its second weekend to $387,925 and was pulled out of release at the end of its second week with a total of $2,184,640.

Universal has Jem And The Holograms slated for overseas markets throughout June 2016, but after these atrocious domestic numbers, don’t be surprised Universal dumps this straight to video in most markets.  The pic has so far grossed a mere $684,726 from a few small markets.