Run All Night
|Budget: $50 million||Financed by: Warner Bros; RatPac Dune|
|Domestic Gross: $26,461,644||Domestic Distributor: Warner Bros|
|Overseas Gross: $45,130,000||
Directed by: Jaume Collet-Serra
Produced by: Roy Lee
Warner Bros financed this $50 million Liam Neeson vehicle with some capital from RatPac Dune. Run All Night was first dated to open on February 6, but WB delayed the troubled Jupiter Ascending to move to that date and the studio shifted Run All Night to April 17. WB then moved their expensive pic In The Heart Of The Sea from March 13 to December and Run All Night was shifted to fill the March vacancy — which was a mere two months after Taken 3. Despite being overexposed in interchangeable action leading man roles, this Neeson actioner had a massive US marketing push by Warner Bros, with over $40 million just in television ads, plus millions more in print ads, posters, online, etc — which would bring just the domestic P&A spend over $50 million.
Even after the marketing blitz, Run All Night was tracking for a soft $15 million opening and bowed against Cinderella. It came in below expectations with a disappointing $11,012,305 in 3,171 theaters — placing #2 for the weekend behind Cinderella and just ahead of action holdover Kingsman: The Secret Service in its 5th weekend in release. Despite receiving a solid A- cinemascore from audiences, the film had weak legs at the box office and Run All Night declined 54.3% in its second frame to $5,032,323 and fell 56.7% in its third weekend to $2,178,380. The pic left theaters with $26,461,644. Warner Bros would see returned about $14.5 million after theaters take their percentage of the gross, which would barely cover 1/3 of their excessive marketing spend.
Overseas, Run All Night did not fare much better, with a soft $45.1 million total.