Down With Love
|Budget: $35 million||Financed by: FOX; Regency Enterprises; Mediastream|
|Domestic Gross: $20,305,251||Domestic Distributor: FOX|
|Overseas Gross: $19,162,860|
Directed by: Peyton Reed
Produced by: Arnon Milchan
This Rock Hudson/Doris Day throwback staring Renée Zellweger and Ewan McGregor was financed by Fox 2000, Regency Enterprises and some coin from the German tax shelter fund Mediastream for $35 million. FOX first opened Down With Love in one New York theater, where it pulled in a strong $45,029. The studio expanded it into wide release the following weekend as counter programming to The Matrix Reloaded, which swallowed up the romantic comedy, which grossed a mere $7,001,906. It placed #4 for the weekend led by The Matrix sequel. Audiences gave the film a poor C+ cinemascore and Down With Love dropped 42.2% the next weekend to $4,046,135 and then a steep 61.2% decline in its third wide frame to $1,570,924. It closed its run with a poor $20,305,251. FOX raised eyebrows in the UK when they submitted Down With Love as the first big budget film from a studio to be shown as a first run feature to EasyCinema — a short lived theater chain that sold tickets at different prices, usually extremely low and sometimes as low as 32 cents. The EasyCinema experiment was a failure and probably dented the gross of the film, which pulled in a weak $3,484,385 which posted the the highest overseas number. Down With Love tanked in every market, grossing a total of $19,162,860. The worldwide total was $39.4 million, returning about $21.6 million after theaters take their percentage of the gross, which would not even cover P&A expenses.