The Real Cancun
|Budget: $8 million||Financed by: FilmEngine; Bunim-Murray Productions|
|Domestic Gross: $3,825,421||Domestic Distributor: New Line|
|Overseas Gross: $1,519,662|
Directed by: Rick de Oliveira
New Line threatened reality television crossing over onto the big screen with The Real Cancun, which was financed by FilmEngine and Bunim-Murray Productions for $8 million. Universal was also in a race with New Line to get their reality movie The Quest, also about idiots on spring break to theaters first. The Real Cancun was shot in 10 days in March 2003 and was slapped together to get it to screens first, just 33 days later and all industry eyes were on the performance of the film (‘film’ seems like such a complicated word for what’s on display here). Had The Real Cancun been successful it would have launched an era of reality junk clogging up the multiplex. Thankfully the big screen reality movie opened far below expectations to a pitiful $2,108,796 in 2,261 theaters, posting one of the worst per screen averages with $932 and audiences gave this a terrible C- cinemascore. It placed #10 for the weekend led by Identity. After the failure of the opening weekend, Universal had seconds thoughts about The Quest and wisely threw away the trashy product in their vault for three years and dumped it straight to video in 2006. The Real Cancun saw a huge 71% decline to $612,495 the following weekend and promptly lost most of its theater count and was completely out of release at the end of its fourth frame with $3,825,421. New Line would see back about $2 million after theaters take their percentage of the gross, which would not even recover the costs of striking release prints for this junk or any of their ad spend. The film saw a theatrical release in France and Australia to just $1,519,662 and went straight to video or television in the few markets that picked it up for a release.