The Hoax
| Budget: $30 million | Financed by: Yari Film Group; Stratus Film Company; Mark Gordon Company |
|---|---|
| Domestic Gross: $7,164,995 | Domestic Distributor: Miramax |
| Overseas Gross: $4,607,466 | Directed by: Lasse Hallström |
Starring: Richard Gere | Produced by: Bob Yari |
The Hoax was financed for $30 million by Yari Film Group, Stratus Film Company (which was run by Bob Yari and Mark Gordon, who dissolved their relationship in March 2005) and The Mark Gordon Company. Bob Yari’s Syndicate Films pre-sold the film very well, which limited the investor’s exposure to the budget. Miramax acquired US distribution rights and The Hoax was to be a late 2006 awards contender with a November release, but they pushed the film back to April 6, 2007. Miramax opened the pic in 235 theaters to an ok $1,449,320 with a $6,167 per screen average. They expanded the film in its second weekend to 413 theaters with no growth at $1,466,552 and gave the film a moderately wide release in week three to 1,069 theaters with diminishing returns when it pulled in a poor $1,229,781. The Hoax ended its US run with $7,164,995. Overseas, the well reviewed film pulled in small numbers across numerous distributors, grossing just $4.6 million and it went straight to video in Germany and Australia. Disney, which owns Miramax canceled a Blu-Ray release last minute without reason and only released the film on DVD — it would finally be release on Blu-Ray in 2013.